They vote for them, buy from them, marry them, and spend precious time with them. How? By raising your likeability factor. From the bestselling author of Love Is the Killer App You can win life’s popularity contests The choices other people make about you determine your health, wealth, and happiness. In The Likeability Factor, business guru Tim Sanders shows how to build your likeability factor by teaching you how to enhance four critical elements of your personality: • Friendliness: your ability to communicate liking and openness to others • Relevance: your capacity to connect with others’ interests, wants, and needs • Empathy: your ability to recognize, acknowledge, and experience other... The good news is that you can arm yourself for the contest and win life’s battles for preference. And decades of research prove that people choose who they like. The more you are liked, the happier your life will be.